Business Services Industry

DENSO Announces Motor Sport Sponsorships for 2008

JCN Newswires, March 12, 2008

Kariya, Japan, Mar 12, 2008 - (JCN Newswire) - DENSO Corporation today announced its motor sport sponsorship plan for the 2008 season. DENSO will continue to sponsor teams participating in the world's top motor sports including FIA FORMULA ONE WORLD CHAMPIONSHIP (F1), FIA WORLD RALLY CHAMPIONSHIP (WRC), and FIM ROAD RACING WORLD CHAMPIONSHIP (WGP). DENSO will also support TOYOTA TEAM SARD in the SUPER GT.

"We hope to contribute to the development of motor sports and improve our name recognition through our sponsorships with these motor sport teams," said Koji Kobayashi, DENSO senior managing director responsible for the Corporate Center and Electric Systems Business Group. "Also, we are using our experience in developing products for motor sport vehicles, which drive under extreme conditions, to develop more advanced technologies.

DENSO's sponsorships include:

- FIA FORMULA ONE WORLD CHAMPIONSHIP (F1)

DENSO will support Panasonic Toyota Racing as a corporate sponsor for the fifth consecutive season. DENSO will also continue to supply spark plugs, radiators, oil-coolers and alternators to the F1 car.

- FIA WORLD RALLY CHAMPIONSHIP (WRC)

DENSO will support the Subaru World Rally Team as a corporate sponsor for the fifth consecutive season. DENSO will also continue to supply spark plugs and sensors for the engine management system of the WRC car.

- SUPER GT (GT)

DENSO will support TOYOTA TEAM SARD as the main sponsor for the second consecutive season. The DENSO DUNLOP SARD SC430 will be entered in the GT 500 class. DENSO's engine management systems, spark plugs, starters, alternators, radiators, oil coolers and various types of sensors will be installed in the DENSO DUNLOP SARD SC430.

- FIM ROAD RACING WORLD CHAMPIONSHIP (WGP)

DENSO will support the LCR Honda team for the fifth consecutive season. DENSO will also continue to supply spark plugs for the Honda MotoGP motorcycle (RC212V type).

Team Profiles:

- FIA FORMULA ONE WORLD CHAMPIONSHIP (F1)

Team: Panasonic Toyota Racing (Germany)

Car: Toyota TF108

Drivers: Jarno Trulli, Timo Glock

2007 Records: 6th place (Constructor Standing)

- FIA WORLD RALLY CHAMPIONSHIP (WRC)

Team: Subaru World Rally Team (England)

Car: Subaru Impreza WRC2007

Drivers: Petter Solberg, Chris Atkinson

2007 Records: 3rd place (Manufacturer Standing)

- SUPER GT (GT)

Team: TOYOTA TEAM SARD (Japan)

Car: Lexus SC430

Drivers: Toranosuke Takagi, Andre Coute

2007 Records: 15th place (Team Ranking)

- FIM ROAD RACING WORLD CHAMPIONSHIP (WGP) MotoGP Class

Team: LCR Honda (Italy)

Machine: Honda RC212V

Rider: Randy de Puniet

2007 Records: 11th place (MotoGP Class)

Source: JCN http://www.japancorp.net

Contact:

Miwa Kurokawa, Goro Kanemasu
DENSO CORPORATION
Phone: 81-566-25-5594
Fax: 81-566-25-4509
miwa_kurokawa@denso.co.jp
goro_kanemasu@denso.co.jp

Japan Corporate News Network. All rights reserved.

COPYRIGHT 2008 Japan Corporate News Network K.K.
COPYRIGHT 2008 Gale, Cengage Learning
 

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