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Executing Your Strategy
Internet Bookwatch, April, 2008
Executing Your Strategy
Mark Morgan, Raymond E. Levitt, William Malek
Harvard Business School Press
60 Harvard Way, Boston, MA 02163
9781591399568, $29.95 www.HBSPress.org 1-800-668-6780
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To succeed in business it's not just a matter of coming up with good ideas, it's being able to come up with good ideas along with effective ways to implement them. "Executing Your Strategy: How to Break It Down & Get It Done" is the collaborative effort of Mark Morgan (Chief Learning Officer, IPSolutions Inc. and Practice Director of the Stanford Advanced Project Management Program), Raymond E. Levitt (Professor of Civil and Environmental engineering, Stanford University, and Academic Director of the Stanford Advanced Project Management Program), William Malek (Strategy Execution Officer, Strategy2Reality LLC). Corporate executives are show how they can transform strategies into action and in the process, insure successful business outcomes. Six basic steps in this process are covered exhaustively: Ideation; Vision; Nature (corporate culture); Engagement; Synthesis; and Transition. These are principles and concepts that apply to profit-making and non-profit organizations and enterprises alike. Articulate, informative, thoughtful and thought-provoking, "Executing Your Strategy" is a compendium of practical 'tips, tricks and techniques' that should be considered 'must reading' for anyone with a management responsibility, and is a highly recommended, core addition to academic and community library Business Management & Leadership Studies reference collections.
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