CUSTOMER FOCUS: Marketing Automation

Software Magazine, August, 2001

E.piphany's E.5 System Demand Chain Solutions allow manufacturers, channel distribution partners, and retailers to obtain a shared, single view of customer information across the demand chain, enabling collaborative marketing, sales, and service initiatives between manufacturers, channel distribution partners, and retailers.

E.piphany provides insight into customer data at all levels of the demand chain and supports collaborative activities for permission-based marketing, sales, and services initiatives with Enterprise Insight, Personalized Marketing, and Intelligent Service solutions. Analysis can be shared with sales partners through any Web browser and via a variety of wireless devices.

Personalized Marketing solutions allow marketing campaigns to be jointly developed and executed by vendors and channel partners, based on user roles and using a complete permission-based infrastructure.

Intelligent Service solutions enable vendors and partners to collaborate in handling customer inquiries. E.piphany Demand Chain Solutions also provide insight into sales partner interests, sales partner activity, and the return on investment in joint sales and marketing programs.

Businesses can purchase the complete set of E.piphany E.5 Demand Chain solutions or select individual applications. Pricing starts at $250,000.