e-LaSer Joins Forces With Autobytel.Europe

Autoparts Report, Feb 14, 2000

Autobytel.com, said that e-LaSer, a leader in customer services and e-commerce in Europe, will invest a minimum of US$3 million in Autobytel.Europe. e-LaSer is a subsidiary of LASER-Lafayette Services, the first European group specialized in services and technologies dedicated to the retail and consumer markets.

Autobytel.Europe and e-LaSer intend to cooperate in customer relationship management, loyalty programs services and e-commerce cross-fertilization, the companies said. e-LaSer offers e-commerce customer relationship management and loyalty program services throughout Europe.

"As Autobytel.com grows in Europe, e-LaSer will be one of our most significant market partners," said Mark Lorimer, President and CEO of Autobytel.com. "We are very excited to be embarking upon this relationship with a firm that provides such innovative customer services to the European marketplace."

Including the latest round from e-LaSer, total funding to date for Autobytel.Europe from such partners as Inchcape plc, Pon Holdings B.V., and GE Equity has reached $36.7 million.