Delphi Automotive Systems Acquires ATRi

Autoparts Report, Nov 3, 2001

Citing rapid growth of high-technology electronic vehicle systems, expanded data storage in automobiles and strong service technician acceptance of new handheld devices for data acquisition for vehicle service, Delphi Automotive Systems said it acquired Automotive Technical Resources, Inc. (ATRi) of Troy, Mich. The business will become part of Delphi's Aftermarket Operations in a new business unit, Delphi Integrated Service Solutions, the company said. The ATRisys platform is a wireless network for repair facilities that allows shop technicians to remotely access diagnostic information, technical data and training at the vehicle on a just-in-time basis.

Delphi said it acquired closely held ATRi Inc. for $15 million. ATRi employs 50 people located in two sales and technical offices. ATRi will be integrated into the newly formed Delphi Integrated Service Solutions business unit and begin the launch of new Delphi automotive service applications, it added.

"Our aftermarket business strategy is to use Delphi's extensive electronics capability to capitalize on existing and new market opportunities. We are focused on replacement parts for vehicle electronics components and systems, new web-enabled vehicle service technologies, and consumer electronics for in-vehicle entertainment and personal productivity," said Francisco A. (Frank) Ordonez, general manager, Delphi Aftermarket Operations.

"Delphi Integrated Service Solutions will combine existing Delphi aftermarket service technology initiatives with new intellectual property, technology integration and existing customer relationships currently within ATRi. We plan to provide game changing, comprehensive service support to increase technician and shop efficiencies, and reduce service returns," said Ordonez.

Automotive service industry studies cited by Delphi indicate that 40 percent of a technician's billable hours are lost to service system inefficiency. Further, 18 percent of aftermarket parts sold are returned according to industry reports. According to Ordonez, Delphi Integrated Service Solutions expects to provide technicians and shop managers with the tools they need to compete in an increasingly complex vehicle maintenance environment.