GM Will Redesign Entire Mid-Size Car Models Within Three Years

Autoparts Report, Nov 19, 2002

General Motors is to revamp its entire mid-size car line over the next three years, focusing on fewer, yet stronger nameplates, the company said. "GM is stepping up its efforts in this core segment, the largest in the industry, with a portfolio of 'gotta-have' vehicles that will cater to more diverse customer groups than ever before. New bodystyles, powertrains and performance packages created for each nameplate are being developed to increase volume and provide a greater range of options and pricing for the customer," GM said in a statement.

GM currently sells over 1.1 million mid-size cars a year in the United States, more than Honda and Toyota combined and claims its planned mid-size range will continue to be the broadest, most comprehensive in the industry.

GM said it plans to debut at least 10 new or restyled mid-size vehicles by 2006, beginning with the 2004 Chevrolet Malibu and Pontiac Grand Prix. "The mid-size segment traditionally has been a GM stronghold," said Bob Lutz, vice chairman, product development, and chairman, GM North America. "GM intends to re-establish its strength in the mid-size market with a lineup of high-quality, innovative and visually appealing mid-size cars that rank with the best in the industry."

GM's overall goal is maximum market coverage with maximum cost efficiency thanks to flexible vehicle architectures and improved plant and product quality, the company said. "As we phase out the Oldsmobile Intrigue and Alero, we will refocus our efforts on our remaining divisional entries," said executive director, global market and industry analysis, Paul Ballew.