DSL: Newbridge Networks Joins Forces with Analog Devices and Aware to Make DSL-Lite a Reality - SingTel Magix Deploys DSL-Lite High-Speed Internet Access - Company Business and Marketing

EDGE, On & About AT&T, March 8, 1999

Newbridge Networks Monday announced it is working with Analog Devices and Aware, Inc. to bring high-speed Internet access to consumers in the Asia Pacific region. These companies have joined together with SingTel Magix, Intel Corporation and Efficient Networks in an initial deployment of DSL-Lite, a consumer version of asymmetric digital subscriber line (ADSL) technology that delivers high-speed voice and data transmission over regular telephone lines. SingTel Magix is a high-speed Internet access service provided by SingTel. It is also an integral part of the Singapore ONE project -- an information technologies initiative led by the government of Singapore.

The deployment is based on G.Lite DSL technology, the new worldwide standard adopted by the International Telecommunications Union (ITU) in late 1998. G.Lite offers a splitterless, cost-effective solution for high-speed network access to the home, providing "always on" connections and simultaneous voice and data transmissions.

"As an innovative multimedia service, SingTel Magix is eager to deploy leading-edge technology that results in better service for our customers," said Chan Kin Hung, Senior Director of Sales & Marketing, SingTel Magix. "Our modems are already priced competitively with dial-up modems and G.Lite further enhances customer convenience by simplifying the installation process."

SingTel Magix uses the Siemens / Newbridge MainStreetXpress 36170 Multiservices Switch, which includes the Analog Devices AD20msp910 ADSL chip set. Co-developed with Aware, the standards-compliant chip set supports ADSL over integrated services digital network (ISDN) features with asynchronous transfer mode (ATM) interfacing capability for increased data rates. The MainStreetXpress 36170 Multiservices Switch, equipped with octal ATM/ADSL line cards, is located at the central office while customer homes are equipped with the Efficient Networks prototype G.Lite PCI ADSL modems.

"Aware was first to market with standards-compliant DSL technology," said Roger Fung, Executive Vice President, Asia Pacific Region, Newbridge Networks. "Newbridge and Aware are excited to be working together with companies at the forefront of DSL deployment, such as SingTel Magix, Intel, and Efficient Networks, to provide a cost-effective solution for high-speed broadband access."

"As the leading provider of core technology for DSL, we are pleased to help lead the first DSL-Lite service deployments," added Michael Tzannes, President and Chief Executive Officer, Aware, Inc. "This deployment offers further evidence of the momentum that is building around DSL-Lite, a technology that was standardized only a few months ago."

The initial SingTel Magix deployment, which began in December 1998 with 20 participants, will now expand to 50 users. Data will be collected based on the real-world infrastructure of these participants and will consider many variables, such as age and condition of the local loop, proximity to the central office, home wiring, equipment configurations and types of telephone devices in the home.

Newbridge Networks designs, manufactures, markets and services networking solutions to organizations in more than 100 countries. The Company leverages its relationship with a growing family of Newbridge Affiliate companies and strategic alliances with Siemens and 3Com Corporation to deliver seamless, end-to-end solutions. Newbridge customers include the world's 300 largest telecommunications service providers and more than 10,000 corporations, government organizations and other institutions. Founded in 1986, the Company employs more than 6,000 people on six continents. FMI: www.newbridge.com.

COPYRIGHT 1999 EDGE Publishing
COPYRIGHT 2000 Gale Group
 

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