Food Industry
Industry: Email Alert RSS FeedSara Lee Foods - has updated the logo and package design for its Hillshire Farm sausages - Brief Article
Food & Drug Packaging, Oct, 2003
* Sara Lee Foods has updated the logo and package design for its Hillshire Farm sausages. The streamlined logo helps consumers more easily find the brand and the package redesign offers more easy meal suggestions. Debbie Vicchiarelli, vice president of marketing for Hillshire Farm, says, "Hillshire Farm has been America's favorite sausage for 70 years and consumer needs have changed considerably in the 25 years since the last logo redesign.
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We wanted a more contemporary logo and package design to reflect how well Hillshire Farm sausage fits today's lifestyle."
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