Leprechaunsized bottles suit Baileys Irish cream - New packages: food beverage pharmaceutical medical HBA - Baileys Minis introduced - Brief Article

Food & Drug Packaging, Oct, 2003

Diageo's Baileys Original Irish Cream Liqueur is adding Baileys Minis to its brand catalog to spark first-time user interest while enhancing storage and serving convenience.

100-milliliter Baileys Minis are packaged ill curved see-through polyethylene terephthalate (PET) bottles wrapped base-to-neck in gold pearlized full sleeve labels. Besides high-impact graphics and the famous Baileys banner, labels [TEXT UNREADABLE IN ORIGINAL SOURCE] a "best taste before" date. Bottles also include matching gold aluminum twist caps.

Minis come in a slim four-pack paperboard carrier designed to fit neatly in a refrigerator door. The carrier includes the same graphics and color scheme as the bottles. The carrier also has built-in side flaps, making pilferage of individual bottles difficult.

Baileys Minis have an 18-month shelf life and carry a suggested retail price of $13.99.