Food Industry
Industry: Email Alert RSS FeedP&G enters men's skin care market
Food & Drug Packaging, Oct, 2005
Procter & Gamble is making a push for the men's personal care market in light of its imminent acquisition of Gillette Co.
P&G has come out with a new skin-care line called Boss Skin, co-branding with the Hugo Boss fashion brand. Boss Skin will be an extension of P&G's existing Boss male fragrance.
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P&G is seeking to diversify its personal care product line, for which 90% of the sales come from women. Personal-care companies including Clarins, Biotherm, Shiseido, Lancome and Clinique have established men's care lines.
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