Food Industry
Industry: Email Alert RSS FeedSpirits structure the bottle as the graphic - Trends & Analysis - bottle structure in spirits category - Brief Article
Food & Drug Packaging, Dec, 2001
Here's the next evolution of package shape: Two marketers in the spirits category are using the bottle structure as a main graphic element.
1. Brown-Foreman's new 1.5-liter polyethylene terephthalate (PET) bottle for Early Times Kentucky Whiskey illustrates this point. Made by Schmalbach-Lubeca, Plastic Containers USA, the flask-like container incorporates--for the first time in the brand's 141-year history--a medallion molded into the container.
Sal Ruriani, Brown-Foreman V.P. of packaging design and development, says, "Our qualitative testing proved to us that adding a blow decoration to our bottle denotes a premium image, further differentiating it in the category."
Most RecentFood Articles
The crest includes numerals that are embossed, in the bottle's surface with high definition.
2. GuinnessUDV has extended the line of its premium Smirnoff Twist flavored vodka. The glass bottles have an updated "twisted" design, patterned after the successful twisted bottle of the company's signature Citrus Twist product.
Created by Hughes Design Group, the bottle's "hip" new structure and graphics target a younger audience than the typical mature age group of vodka drinkers.
See-through pressure-sensitive labels add a subtle quality to the bottle's design.
Hughes Design 203-847-9696; www.hugheslink.com Schmalbach-Lubeca 734-4280-4515;
Brought to you by CBS MoneyWatch.com
- 10 Best Places to Retire
- Companies with the Best 401(k) Plans
- Most Important Document for Your Heirs? It's Not Your Will
- Video: Should You Expect to Retire Rich?
- Over 50? Here's How to Get (and Keep) a Great Job
Most Recent Business Articles
- Your feedback
- Why fly solo when an executive assistant can accelerate your CLNC® business?
- The CLNC® mentors held the key to my first case and to my CLNC® success
- Atlanta CLNC® 6-day certification seminar photo galleryplus sign up today for spring 2009 to save $100.00
- Announcing the 2009 NACLNC® conference keynote speaker, Stedman Graham: move like a maverick for breakaway CLNC® success at the 2009 NACLNC® conference
Most Recent Business Publications
Most Popular Business Articles
- Using object-oriented analysis and design over traditional structured analysis and design
- Big Fish Games Migrates Upstream to Fisher Plaza; High Growth Online Gaming Firm Vaults Fisher Plaza Occupancy Rate Above 90%
- Top of the line: some of the world's most well-respected doctors practice in South Florida. A guide to choosing the best physician specialists - Top Doctors in South Florida
- Sand filter basics: high-rate sand filters can be confusing for those new to the business. Understanding valve modes is the key
- BEHR Paints Introduces a Colorful New Way to Paint and Prime All in One with BEHR Premium Plus Ultra™ Interior

