Dr Pepper/Seven Up Inc - signed licensing deal with its Dallas-based Dr Pepper/Seven Up Bottling Group for marketing Deja Blue bottled water - Brief Article

Food & Drug Packaging, Dec, 2003

* Dr Pepper/Seven Up Inc. has signed a licensing deal with its Dallas-based Dr Pepper/Seven Up Bottling Group for marketing Deja Blue bottled water. The brand is already a big seller in Texas, the Midwest and southern California. Jim Trebilcock, senior vice president of marketing, says, "We're in the process of getting bottlers on board and rolling it out around the United States.

By the end of [2003] or early next year, we should be in national distribution."