Food Industry
Industry: Email Alert RSS FeedWith Harry Potter tie-in, soap pump draws sales magic
Food & Drug Packaging, Jan, 2002
While Harry Potter is still popular in theaters, product tie-ins continue to do well.
Johnson & Johnson has created its own sales magic with its new Harry Potter Foaming Red Cherry Hand Soap in packaging inspired by the enchanting world of Harry Potter.
Atop the cauldron-shaped container sits a pump that magically turns the liquid soap into a lathering foam. From Airspray International, the Table Top instant foamer dispenses the hand soap with easy, one-hand pumping action.
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irpray International 954-972-7750: www.airspray.net
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