Campbell Soup Co - Jay Gould as chief marketing officer for Pepperidge Farm Inc - Brief Article

Food & Drug Packaging, Feb, 2003

Campbell Soup Co. has hired Jay Gould as chief marketing officer for Pepperidge Farm Inc. Previously, Gould served as vice president of portfolio development and innovation for Coca-Cola's Global Marketing Div. He has also worked at General Mills in product management on the Betty Crocker, Wheatles and Yoplait brands.

Mark Sarvary, president of Pepperidge Farm, says, "Jay is a proven leader with deep experience in marketing. His entrepreneurial spirit and track record of success make him an excellent addition to our leadership team."

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