Food Industry
Industry: Email Alert RSS FeedDePaul University and USA Strategies , a marketing communication firm, are conducting a joint study on the potential effects of radio frequency identification on marketing strategies
Food & Drug Packaging, Feb, 2006
DePaul University and USA Strategies (http://usa-strategies.com), a marketing communication firm, are conducting a joint study on the potential effects of radio frequency identification (RRD) on marketing strategies. The study will explore such aspects as in-store data mining and real-time targeted marketing.
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