Food Industry
Industry: Email Alert RSS FeedLeininger heads Marketing Services at Kraft Foods
Food & Drug Packaging, April, 2001
Kraft Foods North America has named Eric Leininger Senior Vice President, Marketing Services. He will direct the company's advertising, marketing and promotions for more than 100 major food brands. As part of this new position, Leininger will also oversee packaging communication, ethnic marketing and creative services.
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He has been with Kraft since 1993, most recently as vice President, Consumer Insight & Strategy.
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