New Godiva box is chocolate-colored

Food & Drug Packaging, April, 2005

Godiva Chocolatier Inc. is taking a step beyond its iconic gold box for a new line of high-end chocolates.

The new line of Truffles is in a chocolate-colored box with a matching bow. Brand continuity is provided by gold embossing of the Godiva name.

The box material is Iridescents by Corvon, supplied by FiberMark. Embossed with FiberMark's proprietary Bengaline pattern, the material combines color and depth to create a luminous shine.

"The package design evokes the sensory experience of the new Truffles line," says Massoud Mansouri, senior art director for Godiva. "The material selection successfully conveys elegance and sophistication, enhancing product presentation, gift-giving and, of course, consumption."

FiberMark 413-539-5273; www.fibermark.com