An investment in a vivid, eight-color shrink wrap for a new 24-count "Variety Pack" of 12-ounce cans of juice and juice-blends nets Welch's a 15% increase in unit volume sales

Food & Drug Packaging, August, 2002

An investment in a vivid, eight-color shrink wrap for a new 24-count "Variety Pack" of 12-ounce cans of juice and juice-blends nets Welch's a 15% increase in unit volume sales. Designed for clubstores, the three-product multipack uses colorful graphics to quickly communicate package contents to consumers.

The shrink film is produced by Bemis Polyethylene Packaging (www.bemisppg.com).