NASCAR creates brand recognition
Home Channel News, August 7, 2000
Home improvement dealers and suppliers continue to pour marketing dollars into sponsorships of NASCAR, whose racing events attract some 160 million TV viewers and 5 million live viewers annually. Some companies promote sweepstakes to leverage their sponsorship in racing programs. Channellock, the Pennsylvania-based hand tool maker, features a Race to Vegas Sweepstakes that is designed to create fan excitement and drive consumer traffic to its Web site.
The sweepstakes gives race fans a shot to win a trip for two to Las Vegas next March to see the NASCAR Winston Cup, Busch Grand National and World of Outlaw races.
COPYRIGHT 2000 Lebhar-Friedman, Inc.
COPYRIGHT 2000 Gale Group
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