Bosch Power Tools pushes "Big Blue" tour across the United States - mobile showcases - Brief Article
Home Channel News, August 6, 2001
The Chicago-based tool maker has transformed three Blue semi tractor trailers into "Big Blue" mobile showcases for its products. Bosch launched its tour in May and expects the trucks to hit 44 U.S. markets by the end of this year. Among Big Blue's future stops will be Washington-Baltimore (Aug. 19 to Sept.
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2), Seattle (Aug. 28 to Sept. 7), New York (Sept. 13 to 23), Dallas (Oct. 17 to Nov. 4), Las Vegas (Oct. 24 to Nov. 11), Atlanta (Nov. 14 to 25) and Los Angeles (Nov. 15 to Dec. 2). According to spokesman Sil Argentin, the trucks are displaying Bosch's products in the parking lots of retail outlets and industrial supply houses.
COPYRIGHT 2001 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2001 Gale Group
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