Sears launches brand-focused ad campaign - Brief Article
Home Channel News, Sept 17, 2001
The multimedia promotion, which started Sept. 6, highlights such well-known lines as Craftsman, Kenmore, Levi and Maytag, and reinforces the chain's one-stop-shopping message with checklists as a unifying device. (8/27)
COPYRIGHT 2001 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2001 Gale Group
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