French retailer launches discount format
Home Channel News, Nov 22, 1999
Leroy Merlin, France's second-largest home improvement dealer, opened a 28,800-square-foot Bricoman store near Lyon on Oct. 15. The no-frills unit carries 15,000 items and is Leroy Merlin's answer to Castorama's Brico Depot format. Leroy Merlin wants to have 28 Bricomans opened by 2004.
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