KolnMesse offers one-stop services

Home Channel News, Dec 11, 2000

Show-organizer subsidiary provides exhibitors with show-related services in six categories

COLOGNE, GERMANY -- Hoping to make life easier for exhibitors at its roster of trade shows, the organizer of the annual International Hardware Fair and DLY'TEC here has formed a company that offers a range of show-related services.

KolnMesse Service GmbH, a subsidiary of show organizer KolnMesse, offers domestic and foreign exhibitors assistance in organizing their participation. The company, which initiated operation last March, offers assistance in six areas: fair stand service, training and seminars, event management, hotel and transfer service, advertising and public relations, and new media.

Oliver Kuhrt, KolnMesse Service's managing director, said the company was established in response to exhibitor demand. "Over and over again, we were met with the request from many exhibitors that the various services, which are also possible in addition to the company's actual exhibition at KolnMesse, be provided from one source," Kuhrt said. "With our concentration of all fair-related services they will be able to work in a much more comfortable fashion, and there are no longer any responsibility problems."

In the future, the services could be expanded to include marketing links on the relevant show's Internet site and marketing of technical services on the fairgrounds in Cologne.