Sherwin-Williams switches ad agencies
Home Channel News, April 16, 2001
The Cleveland-based paint maker and retailer assigned its entire portfolio of consumer brands to Doner, an account valued at around $50 million, according to Adweek. The magazine reported that Doner's past experience with other home improvement companies, including Lowe's, helped sway Sherwin Williams in its decision.
The brands Doner will handle include Dutch Boy, Pratt & Lambert, Martin Senour, Krylon and Cuprinol. It will also handle the company's licensed brands Disney Color and Martha Stewart. Sherwin-Williams ill continue to use. Wyse Advertising to handle its $40 million account for its 2,200-plus paint stores.
COPYRIGHT 2001 Lebhar-Friedman, Inc.
COPYRIGHT 2001 Gale Group
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