LCD Price Cuts: NEC Technologies Cuts LCD Monitor Prices

Edge: Work-Group Computing Report, July 13, 1998

NEC Technologies' Personal Display Division Monday asserted its value and quality leadership position in the desktop flat-panel industry by dramatically cutting prices on all MultiSync brand LCD monitors. This bold move brings end-users an array of benefits - including XtraView wide viewing angle technology, portrait and landscape capabilities and legendary image quality - in the most extensive LCD monitor lineup in the industry.

The 20.1-inch MultiSync LCD2010 - the industry's largest LCD monitor - undergoes a price cut from $6,599 to an exceptional estimated street price (ESP) of $5,999. Prices of two 15.0-inch counterparts in the LCD Series, the MultiSync LCD1510 and MultiSync LCD1510V are each lowered by $200 to ESPs of $1,599 and $1,299, respectively.

"As the desktop flat-panel industry leader, NECT is pleased to offer a wide range of LCD monitors at some of the most aggressive prices in the market," said Chris Connery, product manager for NEC Technologies' Personal Display Division. "These price breaks underscore NECT's commitment to meeting customers' demanding display needs as they move toward monitors with the most sophisticated technology available."

The price of the Special Edition MultiSync LCD2000, designed in celebration of NECT's top LCD monitor market share, is lowered $600 from $6,599 to $5,999. Housed in a sleek black cabinet, the Special Edition MultiSync LCD2000 is well-suited for technically demanding and style-conscious end-users in the financial, medical, manufacturing and transportation markets where space is often at a premium.

Value-driven consumers looking for a smaller LCD desktop monitor can now enjoy NECT's pair of 14.1-inch flat-panel displays for under $1,200 each - a clear price breakthrough in the fast-growing LCD marketplace. The MultiSync LCD400 is lowered from $1,499 to an ESP of $1,199, and the MultiSync LCD400V breaks the $1,000 barrier at an ESP of $999, down from $1,199.

All MultiSync LCD Series monitors are covered by a comprehensive three-year warranty on parts and labor, and a one-year backlight warranty. NEC Technologies, Inc.

Headquartered in Itasca, Ill., NEC Technologies, Inc. is a leading manufacturer of computer peripherals and other technology products for the North American market. Award-winning product lines include MultiSync desktop and presentation monitors, MultiSync portable LCD projectors and fixed-installation CRT projectors, SuperScript printers, MultiSpin CD-ROM readers and Automated Fingerprint Identification Systems (AFIS). NEC Technologies, Inc. is an affiliate of NEC Corporation. Information on the company and its products can be obtained by calling 800/NEC-INFO or by visiting NEC on the World Wide Web at http://www.nec.com.