Storage: Fujifilm Pioneers Another Leap in Data Storage: Zip 250MB Disk Made Possible by ATOMM Technology - Product Announcement

Edge: Work-Group Computing Report, Nov 23, 1998

Fuji Photo Film U.S.A. Inc., co-developer with Iomega Corp. of the 100MB Zip Disk and a leading developer behind many of today's most advanced removable computer storage products, has produced yet another giant leap forward in the data storage industry.

Continuing to bolster its market leadership position, Fujifilm Monday announced the 250MB Zip 250 disk, based on Fujifilm's ATOMM technology, for Iomega's new Zip 250 drive.

This next generation Zip disk was enabled by ATOMM (an acronym for Advanced super Thin-layer and high-Output Metal Media) technology, a unique dual-layer coating system invented by Fujifilm. A derivative of the company's world-renowned film coating process, Fujifilm's ATOMM technology has become the industry standard as the inside media technology of choice for next generation drive manufacturers. Over the years, Fujifilm's ATOMM has also led to numerous watershed products in the data storage industry, such as the 100MB Zip disk, DLTtapeIV and DDS-3 data cartridge tapes and the soon-to-be available 200MB High-Capacity Floppy disk (HiFD) for Sony's new drive.

The key features of an ATOMM coated storage product are the two special layers on each recording surface. The first is a remarkably thin upper layer of magnetic particles that allows for superior high-density recording. This upper layer is simultaneously coated over a second layer made of non-magnetic compound for increased durability.

"We have shown time and again that our ATOMM technology is the clear choice for next generation data storage products that far exceed traditional performance and storage capabilities," said Steve Solomon, Senior Vice President and General Manager, Computer Products Division, Fuji Photo Film U.S.A., Inc. "Our track record in the industry is unmatched, for we have continually set new benchmarks with our ATOMM technology based products that have resulted in higher-capacity, better performance, and faster transfer rates."

Ideal for handling downloads from the Internet, multimedia presentations and high-resolution digital images, key features of Zip 250 include:

* Compatibility with more than 100 million Zip 100MB disk shipped

* Higher-capacity - 175 times more capacity than the floppy

* Faster performance - up to 56 times faster than the floppy (based on the SCSI external drive)

* Ease-of-use and portability

With Monday's announcement, Fujifilm now develops and markets a wide range of ATOMM-based solutions including 100MB and 250MB disks for Iomega's drives, as well as the 200MB HiFD. Added Solomon, "Regardless of the user's preference, Fujifilm offers a disk to meet the growing storage needs of today's consumers."

Fujifilm's branded Zip 250MB disk will be available in first quarter 1999 with pricing details to be announced shortly.

FMI: www.fujifilm.com.

Headquartered in Elmsford, N.Y., Fujifilm Computer Products is an expert in data storage media and a leading provider of innovation, technologically advanced and reliable data storage products featuring the proprietary ATOMM technology. Fujifilm Computer Products manufactures and markets a complete line of high quality computer products providing maximum reliability and dependability, including: 3.5-inch floppy, Zip 250, Zip and HiFD disks, 4mm and 8mm data tapes, DLTtape, 1/4-inch data cartridges, rewritable magneto-optical disks and CD-Recordable and Rewritable discs.

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo, a leading manufacturer of imaging and information products.