MediaOne Interactive to Offer Targeted Local Web Advertising Through DoubleClick - Company Business and Marketing

Edge: Work-Group Computing Report, Dec 20, 1999

MediaOne, the broadband services arm of MediaOne Group, is offering Internet advertising solutions that target local web advertising to local Web users in the greater Jacksonville, Fla., marketplace through a partnership with DoubleClick Inc., a leading Internet advertising solutions company, MediaOne said Tuesday.

"The partnership between MediaOne and DoubleClick allows local advertisers to advertise on nationally branded Web sites," said Theresa Fletcher, Director of MediaOne Interactive Media. "The combination of DoubleClick's Internet advertising solutions and MediaOne sales expertise and client relationships is very powerful."

DoubleClick Local helps Internet advertisers target prospects by both geography and category. Ads are targeted at local users on sites included within the DoubleClick Network, including top branded sites such as AltaVista, Travelocity and Kelley Blue Book. Through this agreement, MediaOne Interactive has the exclusive right to sell online advertising to local businesses in the Jacksonville marketplace.

"We have had great success with our local product and our reseller partners," said Nancy Joyce, Director of DoubleClick Local. "MediaOne is the premier local sales channel in the regions where they operate and an ideal reseller for us."

The alliance has been launched in Jacksonville and deployment in additional MediaOne markets is under discussion.

DoubleClick's targeting technology, DART (Dynamic Advertising Reporting and Targeting) -- based on geography and site category -- enables Internet advertisers to reach a local audience with interests specifically attuned to an advertiser's particular product or service.

"The concentration of local advertisers coming onto the Internet is a tremendous opportunity," said Michael Anapolsky, Vice President of MediaOne Advertising Sales and Services, National Markets Group, MediaOne. "Including DoubleClick Local in our Internet advertising product mix allows us to provide a full range of solutions for local advertisers by giving them access to local users through nationally branded sites."

DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has Global headquarters in New York City and maintains offices in Atlanta, Boston, Chicago, Detroit, Dallas, Dublin, Los Angeles, San Francisco, San Mateo, Seattle, Amsterdam, Barcelona, Copenhagen, Dusseldorf, Hamburg, Helsinki, Hong Kong, London, Madrid, Melbourne, Milan, Montreal, Munich, Oslo, Paris, Sao Paulo, Singapore, Stockholm, Sydney, Taipei, Tokyo and Toronto.

MediaOne, the nation's leading broadband services company, provides entertainment, information, and communications services to about 5 million customers. MediaOne Group (NYSE: UMG) is one of the world's largest broadband communications companies, bringing the power of broadband and the Internet to customers in the United States, Europe and Asia. The company also has interests in some of the fastest-growing wireless communications businesses outside the U.S. For 1998, the businesses that comprise MediaOne Group produced $7.1 billion in proportionate revenue. On May 6, 1999, the company entered into an agreement to merge with AT&T.