Executive Suite: Unisys Names Barbara Babcock Vice President, Electronic Business - Company Operations

Edge: Work-Group Computing Report, March 1, 1999

Unisys Corporation Monday announced that Barbara A. Babcock has been appointed vice president, Electronic Business, a new executive role at the company. In her position, Babcock will drive Unisys electronic business strategy worldwide. Her organization will identify new opportunities and define new solutions to enable customers to leverage the Internet and World Wide Web for their strategic business advantage.

Those solutions will be designed not only to help Unisys customers enhance their own customer service, but also to do business with the company more efficiently through the Internet. In addition to originating new strategies and solutions, Babcock's team will coordinate, plan and implement a program to Web-enable the entire line of Unisys products and services. She will also build an infrastructure to share best practices from the many Internet solutions and enabling technologies Unisys has already developed in a broad range of critical application areas, including electronic banking; end-user network and corporate security; electronic self-service; and high-performance application servers. "The Web is rapidly evolving from a collection of electronic shopping centers into the source of universal change in the way businesses and governments work," said Babcock. "Unisys has proven expertise in delivering enterprise-class solutions to customers' most pressing business challenges. We have already helped customers around the world capitalize on the Internet to reshape the way their organizations run. Our combination of technology and strength in key markets -- financial services, transportation, public sector, communications and commercial -- distinctly positions Unisys to help customers find creative ways to seize the opportunities afforded by this new, integrated digital marketplace." Babcock's organization will also support the sales and marketing programs and specific account initiatives of Unisys major accounts sales force, as well as accelerate and coordinate the electronic business sales activities of Unisys business units. "With her combination of creative vision, marketing expertise and management skills, Barbara Babcock is uniquely qualified to build a strong and differentiated position for Unisys in the electronic business arena," said Joseph W. McGrath, Unisys senior vice president, Major Accounts Sales and Chief Marketing Officer. Babcock will report to McGrath. Babcock has more than 20 years of experience in marketing and strategic development in the information systems industry. She joined Unisys in 1994 as vice president, Commercial Marketing for the Corporation. For the past three years she has served as vice president, Marketing and Strategy, Unisys Information Services. Prior to joining Unisys, Babcock was vice president of Marketing for Enhanced Business Services at Ameritech. Prior to her tenure at Ameritech, she was vice president of Marketing and an officer of Stratus Computer, Inc. She also has served as vice president and service director for Gartner Group, a leading market research and consulting firm, and in a variety of senior marketing positions for Data General. She began her career in application programming and systems engineering. Babcock earned an undergraduate degree from Carleton College and an MBA from Northeastern University. She also graduated from the Harvard Business School Program for Management Development. Unisys is more than 33,000 employees helping customers in 100 countries apply information technology to solve their business problems. Unisys solutions are based on a broad portfolio of global information services including systems integration, outsourcing, "repeatable" application solutions, consulting, network integration, remote network management, and multivendor maintenance and support, coupled with enterprise-class servers and associated middleware, software and storage. Repeatable solutions are focused on key vertical markets including financial services, transportation, telecommunications, government, publishing and other commercial markets. Headquartered in Blue Bell, Pennsylvania, in the Greater Philadelphia area, Unisys had 1998 annual revenue of $7.2 billion. FMI: http://www.unisys.com.