Lexmark reduces prices on complete high-resolution inkjet line - offering affordable consumer technology for all - Company Business and Marketing

Edge: Work-Group Computing Report, April 24, 2000

Always committed to bringing the greatest value in printing to consumers, Lexmark International, Inc. (NYSE: LXK) Tuesday initiated an across-the-board price reduction for its entire line of color inkjet printers, including the award-winning Z-line.

Lexmark is the only printer manufacturer to offer the high 1200 x 1200 dots per inch (dpi) resolution - throughout its entire line of products, even at the entry-level. In addition, all Z-line printers deliver to consumers and small business users the benefits of Lexmark's "signature" features, including Lexmark's patented Accu-Feed advanced paper handling system that virtually eliminates paper jams and misfeeds, and a range of ease-of-use features such as one-click installation.

The current line of Lexmark inkjet printers features:

-- Lexmark Z11 Color Jetprinter - An entry-level printer with advanced features, it offers high-end inkjet features at the entry level, including 1200 x 1200 dpi with up to four pages per minute (ppm) in black and 2.5 ppm in color. New Price: $89(a) less $30 mail-in rebate = $59

-- Lexmark 3200 Color Jetprinter - An award-winning design for the home, it offers excellent text quality, vibrant color output and fast printing - up to six ppm black and 2.5 ppm in color.

New Price: $99(a) less $20 mail-in rebate = $79 -- Lexmark Z31 Color Jetprinter- For the advanced home user, this versatile dual-head printer is ideally suited for the demanding home user. It prints up to eight ppm in black text and 3.5 ppm in color and features Web-smoothing, which automatically enhances low-resolution Internet images. New Price: $99(a)

-- Lexmark Z51 Color Jetprinter - For the SOHO (small office/home office) user, this high-performance, business-class color inkjet achieves photo-quality output even on plain paper (no photo cartridge needed.) The Z51 prints among the fastest speeds in its price category - up to 10 ppm in black text and five ppm in color.

New Price: $149(a)

Lexmark International, Inc. is a global developer, manufacturer and supplier of printing solutions and products, including laser, inkjet and dot matrix printers and associated supplies for the office and home markets. The company is a wholly owned subsidiary of Lexmark International Group, Inc. (NYSE: LXK). Lexmark is on the internet at www.lexmark.com.

(a) Street prices are estimates; actual prices may vary.

COPYRIGHT 2000 EDGE Publishing
COPYRIGHT 2000 Gale Group

 

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