Toshiba Joins Council On Computing Power; World Leader in High Technology to Help Promote Benefits of RAM - Industry Trend or Event

Edge: Work-Group Computing Report, June 5, 2000

The Council on Computing Power Wednesday announced that Toshiba America Electronic Components Inc. has become the group's most recent member.

The Council on Computing Power, an industry group dedicated to maximizing computer performance by increasing awareness of the benefits of memory, was created last year by charter members Hyundai Micro Electronics America, Infineon Technologies Corp., Micron Technology Inc. and Samsung Electronics.

Through its Web site at www.Rammatters.com, independent benchmark studies and other educational outreach efforts, the Council has taken a leadership role in providing memory recommendations and guidelines to all types of PC users.

Council President Paul Dlugosch said that Toshiba's addition as a member strengthens its ability to spread its message that productivity and performance of the vast majority of today's computing products can be measurably improved simply by adding more memory.

"The Council on Computing Power is extremely pleased to count Toshiba as one of our members," said Dlugosch. "With industry leading products in several categories, Toshiba is in an ideal position to understand the system performance advantages of increasing memory content in many types of computing and consumer electronic products.

"We look forward to having Toshiba join the other leaders in the industry in helping to promote this important message."

As an example of the leadership role the Council is taking to educate consumers about the importance of RAM, Dlugosch cites a recent benchmark study commissioned by the Council to identify optimal levels of RAM for businesses considering an upgrade to Microsoft's Windows 2000 operating system.

Based on the findings of the study, which was conducted by ZD Labs, the Council recommends that users install 128 MB of RAM to insure optimal performance for PCs and workstations running Windows 2000.

To help users unlock the power of Windows 2000, the Council has established a separate Web site at www.rammatters2000.com to show potential users what the new operating system can do and if its right for them. It also provides specific tips on preparing a PC or computer network for installing Windows 2000.

"Toshiba recognizes the value of the Council's mission and supports the important messages it has communicated to PC users since its formation," said Stephen Marlow, vice president of memory for Toshiba America Electronic Components Inc.

"We are excited to join with other Council members to promote these messages. In most cases, a memory upgrade is the smartest, most cost-effective move someone can make to improve system performance and thereby enhance their computing experience."

The Council on Computing Power was created by charter members Hyundai Micro Electronics America, Infineon Technologies Corp., Micron Technology Inc. and Samsung Electronics.

The Council on Computing Power is a non-profit industry group dedicated to helping consumers maximize their personal computing experience by increasing awareness about the importance of RAM. For more information, visit the Council Web site at http://www.computingpower.org.

Toshiba America Electronic Components, Inc. (TAEC) is the North American engineering, manufacturing, marketing and sales arm of Toshiba Semiconductor Co. and Display Devices and Components Co.

Toshiba's Semiconductor Co. is one of the world's leading manufacturers and suppliers of semiconductor products including LSIs, microprocessors and controllers, and advanced memory products, in addition to discrete and bipolar components. Toshiba is recognized as one of the world's largest suppliers of semiconductor, electronic component and storage solutions.

The company is also responsible for global sales and marketing of other major electronic components including liquid crystal displays, color display and picture tubes, lithium-ion and other secondary batteries. For additional information, please visit TAEC's web site at http://www.toshiba.com/taec.>

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