Dell Computer Selects Data Broadcasting's eSignal to Provide Real-Time Market Data Services for New Precision Online Trading Workstations - Company Business and Marketing

Edge: Work-Group Computing Report, May 22, 2000

Data Broadcasting Corporation (Nasdaq:DBCC), America's leading provider of real-time financial market data to traders and individual investors, Wednesday announced its selection as a partner to provide real-time market data to the just-introduced Precision Online Trading Workstations of Dell Computer Corporation (Nasdaq:DELL).

Dell's newly announced Precision Online Trading Workstations are designed specifically to meet the needs of sophisticated online investors, and DBC's eSignal is the service of choice for these active, online investors. Dell's leadership potential in this market is underscored by its position as the number one supplier of personal workstations in the United States in 1999.

"Adding the depth and versatility of Data Broadcasting's real-time streaming financial data to the performance offered in Dell's new workstations gives the serious online investor a powerful combination to meet the minute-to-minute challenges of today's marketplace," said Chuck Thompson, senior vice president and managing director of Data Broadcasting Corporation. "Both of our organizations recognize the high stakes needs of this very specialized market, and we are pleased to be working with Dell to further benefit our customers with professional-level trading tools and faster applications. Our historic leadership position in this market has been built by continually seeking to give our customers an edge of this degree with partners the caliber of Dell."

Emphasizing the importance and size of the market being addressed by Data Broadcasting and Dell, Greg Smith, senior research analyst at Chase H&Q in San Francisco, said: "Active traders represent the fastest growing segment of the online brokerage business, and a small minority of these traders are responsible for a large majority of the trades. This combination of eSignal and the pre-configured Dell workstation is a great solution for these active power traders."

Data Broadcasting is developing special pricing and packaging offers for its customers that will be available May 31 when Dell's new workstations can be ordered.

eSignal delivers streaming real-time financial data over the Internet using Active-Push technology to continuously update data at the user's workstation. eSignal supports Windows 95/98/2000/NT and is available for downloading at http://www.esignal.com.

Data Broadcasting Corporation is a leading global provider of financial and business information to institutional and individual investors. The company supplies time sensitive pricing, dividend, corporate action and descriptive information for more than 3.5 million securities traded around the world including hard-to-value unlisted fixed income instruments. At the core of the business are its extensive database expertise and technology resources.

DBC delivers real-time, end-of-day and historically archived data to customers through a variety of products featuring Internet, dedicated line, satellite and dial-up delivery protocols. Through a broad range of partnerships and alliances, the company provides links to most of the world's best-known financial service and software companies for trading, analysis, portfolio management and valuation.

DBC, with approximately 1,700 employees, is headquartered in Bedford, Massachusetts and has more than 20 offices in North America, Europe, Asia and Australia including the world's key financial centers of New York, London and Tokyo.

The company is approximately 60 percent-owned by Pearson plc (London:PSON)(ADR:PRSNY), an international media company with four main businesses: Pearson Education is the world's premier educational publisher; the Penguin Group is the world's most renowned English-language publisher; Pearson Television is the world's leading independent international television producer, and the Financial Times Group is the premier source of global news, comment and analysis.