Iomega Reduces Price of Zip 100MB USB Drive; Zip USB Drive Offers Ease Of Use And Is Now Available for Under $100 - Company Business and Marketing

Edge: Work-Group Computing Report, May 22, 2000

Iomega Corporation (NYSE:IOM), a global leader in data management solutions, announced Monday that it has recently dropped the price of its popular Zip 100MB USB drive from an estimated street price of $129.95 to $99.95.

The external Zip 100MB USB drive is now an even lower cost solution for easy USB connectivity.

If you have a Power Macintosh 8.5.1 - 9.X with a built-in USB connection or a PC running Windows 95, 98, 2000 or NT 4.0 with a built-in USB controller, you can start to take advantage of all the features of USB technology. The Zip USB drive is hot-swappable and can plug into any available USB port while your computer is on.

"Iomega's Zip drives continue to deliver the quality and performance that PC and Mac customers demand," said Michael Ludgate, director, Zip products, Iomega Corporation. "And now with the new lower price, users have the power to store 100MB of their important information on each disk and have complete compatibility with millions of Zip disks and Zip drives, all for under $100." Users can protect their important information from computer viruses, hackers and other disruptions by regularly backing up to Iomega Zip disks. And with Iomega's Quik Sync software, users can automatically back up files every time a file is saved to a pre-designated folder on the hard drive, thus offering protection against such virus attacks as the recent "Love Bug" virus and its adaptations.

Since its introduction in 1995, the Zip drive has received enthusiastic reviews and numerous awards from industry publications and trade groups. Just five years after its introduction, Iomega has shipped more than 33 million Zip drives and more than 200 million Zip disks, making them available for virtually every type of computer connection including external parallel port, SCSI, USB (for PC and Macintosh) and PC card connections and connections for internal notebook, ATAPI and IDE interfaces.

Zip 100MB disks are available at an estimated street price of $9.99 (U.S.) each, when purchased in a 10-pack, and Zip 250MB disks are available at an estimated street price of $16.65 (U.S.) each, when purchased in a six-pack. Zip 100MB drives are available at an estimated street price of $99.95 (U.S.), and Zip 250MB drives are available for an estimated street price of $169.95 (U.S.).

Iomega Zip drives and genuine 100MB and 250MB disks offer an easy to use solution for consumers to save, protect and share information on their computers. Fast enough to run business and multimedia applications, the Zip drive brings a new level of performance to today's powerful personal computers. The Zip 250 drives also read and write to Zip 100MB disks, ensuring that current customers who use the Zip 250MB drive still have the ability to share information with family, friends and colleagues. Iomega Zip drives and disks are available worldwide through retailers, OEMs, VARs, system integrators, distributors and direct at www.iomegadirect.com.

Iomega Corporation (NYSE:IOM) manufactures and markets the award-winning Zip, Jaz and Clik! drives and disks and markets the ZipCD CD-RW drives and discs. Iomega's products help people to save, share, manage and create important information such as spreadsheets, slides, Internet downloads, audio files and personal photographs, while protecting that information from viruses and hackers. Used in homes, businesses, government and educational facilities and by creative professionals everywhere, Iomega storage solutions are the enabling technologies preferred by millions. The Company can be reached at 1-800-MY-STUFF (800-697-8833), or on the Web at http://www.iomega.com.