Creating a niche for the environment in the business school curriculum - Business and the Environment - Editorial

Business Horizons, March-April, 1992 by A. James Barnes, Janice K. Ferry

Business schools need to catch up to the level of environmental awareness already evident in the corporate world. They should also seize the prime opportunity to move beyond the achievements of the corporate world to become the main generators of new research on business-environment cooperation. By incorporating the environment into the business curriculum and supporting joint programs for business students, the schools have the opportunity to turn out a new generation of managers who can provide a better future for the planet and its inhabitants

References

John A. Byrne, James R. Norman, and Gregory L. Miles, "Where the Schools Aren't Doing Their Home-work," Business Week, November 28, 1988, pp. 84 .

Julie A. Cohen, "Teaching Environment to the B-Schools," Management Review, June 1990, pp. 30-33.

Dow Chemical Co., 1989 Annual Report.

Thomas W. Dunfee and Diana C. Robertson, "Integrating Ethics into the Business School Curriculum," Journal of Business Ethics, 7(1988): 847-859.

EDF Letter, June 1990, p. 1.

Elizabeth M. Fowler, "Encouraging Environment Expertise," New York Times, july 3, 1990, p. D9.

Deborah L. Jacobs, "Business Takes on a Green Hue," New York Times, September 2, 1990, Section III, p. 25.

David Kirkpatrick, "Environmentalism: The New Crusade," Fortune, February 12, 1990, pp. 44-52.

National Wildlife Federation Corporate Conservation Council, Environmental Education: A Statement for Business Management (Washington, D.C.: National Wildlife Federation, 1989).

National Wildlife Federation Corporate Conservation Council, The Natural Environment: Issues for Management, Curriculum Progress Report II (Washington, D.C.: National Wildlife Federation, 1990).

George L. Pamental, "The Course in Business Ethics: Can it Work?" Journal of Business Ethics, 8 (1989): 547-551.

James E. Post, "Getting the Environment into the Business School," in W. Michael Hoffman, Robert Frederick and Edward S. Petry, Jr., eds., The Corporation, Ethics, and the Environment (Westport, Conn.: Quorum, 1990), pp. 259-267.

Emily T. Smith, Vicki Cahan, Naomi Freundlich, James E. Ellis, and Joseph Weber, "The Greening of Corporate America," Business Week, April 23, 1990, pp. 96-103.

Nicolaos E. Synodinos, "Environmental Attitudes and Knowledge: A Comparison of Marketing and Business Stuents with Other Groups," Journal of Business Research, 20 (1990): 161-170.

"University Officials From 22 Lands Give Environment Pledge," New York Times, October 11, 1990, p. A10.

Wall Stret Journal, April 23, 1991, p. B1.

A. James Barnes, a former deputy administrator of the U.S. EPA, is dean of the School of Public and Environmental Affairs, Indiana University, where Janice K. Ferry is a Ph.D. candidate.