Business Horizons

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Articles in May-June, 1991 issue of Business Horizons

• The short-term orientation of American managers: fact or fantasy? - orientation myth detracts from productivity improvement
  by Gladys D. Bruce
• The phases of the chief executive's career
  by James E. Piercy
• The dual-drive concept of product innovation - market and technology driven product innovation
  by C. Merle Crawford
• Eldercare: personal triumph! professional downfall? - employees provide most elderly care
  by Bette Ann Stead
• Strategic management of human resources: the American Steel and Wire Company - company profile
  by Sharon Oswald
• The Economic Consequences of Immigration. - book reviews
  by Walter A. Fogel
• Negative product safety news: coverage, responses, and effects - automotive industry
  by Marc G. Weinberger
• Mature markets and revitalization strategies: an American fable - industry in the mature market
  by Geoffrey L. Gorden
• Reinventing the MBA the European way - American business education needs revision; includes related articles on MBA programs and model programs
  by Helen J. Muller
• Top management relevance: the effect of key executive death on stock prices
  by P.R. Chandy
• Choosing health care coverage: considerations of physician motivation - compensation method may affect physician motivation and health care quality
  by Alan N. Hoffman
• The Bishop's Boys: A Life of Wilbur and Orville Wright. - book reviews
  by Henry H. Beam
• Fizzle 1992? - factors shaping European business conditions - editorial
  by Terry Clark
• Consumer behavior: yesterday, today, and tomorrow
  by Judith Lynne Zaichkowsky
• Strategically positioning your way into the aging marketplace
  by Charles D. Schewe