Business Horizons

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Articles in July-August, 1990 issue of Business Horizons

• The second wave arrives: Japanese strategy in the U.S. auto parts market
  by Richard G. Newman
• The trend toward the quarterly performance review - personnel management
  by George S. Odiorne
• The new language barrier: closer to home than you think - effective business communication
  by Richard D. Massimilian
• Managerial Economics: Strategy for Profit. - book reviews
  by V. Ranganathan
• Strategic discontinuities: when being good may not be enough - strategic business planning
  by Henry H. Beam
• The politics of employment: how to keep people from becoming a corporate liability - personnel management from a risk-management perspective
  by Garry M. Ritzky
• CEO turnover: causes and interpretations
  by Thomas E. Comte
• Advertising and the Market Process: a Modern Economic View. - book reviews
  by Arthur S. Leahy
• Is there strategy in Brazil? - obstacles to strategic analysis and planning in the third world
  by Reed E. Nelson
• Telecommuting in America - working at home or satellite office via phone, computer, or terminal
  by Jonathan N. Goodrich
• The gospel according to Deming: is it really new? - W. Edwards Deming's business management philosophy
  by W. Jack Duncan
• The ability gap - personnel management, matching skills and jobs
  by J. H. Foegen
• Transmitting signals to consumers for competitive advantage - developing a product or corporate image
  by Paul N. Bloom
• Managing multiple channels - combining direct and indirect sales channels
  by Frank V. Cespedes