Business Horizons

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Articles in July-August, 1995 issue of Business Horizons

• The multinational as an engine of value
  by John C. Edmunds
• Gaining competitive advantage through environmental investments - includes related articles on environmental costs and pulp and paper competition
  by Benjamin C. Bonifant
• Marketing as a management style - improving internal customer service
  by Clinton O. Longenecker
• A partnering approach to mass merchandising in Russia
  by James R. Lowry
• Women and men, morality and ethics - sexual differences in moral reasoning
  by Leslie M. Dawson
• Emerging cultural values among Russian managers: what will tomorrow bring? - includes related description of how research was done
  by John F. Veiga
• Offensive strategies for defense companies - surviving defense spending cutbacks
  by William L. Shanklin
• Does business need leaders - includes related editorial commentary - Editorial
  by Tom Fuller
• A financial primer for investors in China
  by Yadong Luo
• Trade promotions: a call for a more rational approach
  by Philip Zerrillo
• How American manufacturers are facing the global marketplace
  by Kenneth Chilton
• Medusa alliances: managing complex interorganizational relationships - includes article on the Medusa myth
  by Gene Slowinski
• Let's get it straight about telecommuting! A reply - to Fiona McQuarrie's 'Telecommuting: Who Really Benefits'
  by Robert Moskowitz