Business Horizons

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Articles in Sept-Oct, 1996 issue of Business Horizons

• You've got a great environmental strategy-now what?
  by Marc J. Epstein
• Marketing communication and the world wide web - opportunities of internet marketing described
  by Pierre Berthon
• The Origins of Japanese Trade Supremacy: Development and Technology in Asia from 1540 to the Pacific War. - book reviews
  by Paul W. Kuznets
• A value-based management system
  by Stanley F. Slater
• Branding strategy - strategy for using brand names to sell product in a media-saturated, consumer cynical age
  by Richard C. Leventhal
• The Leader of the Future: New Visions, Strategies, and Practices for the Next Era. - book reviews
  by Joseph C. Santora
• Redefining the product life cycle: the five-element product wave
  by Chuck Ryan
• What to do when win-win won't work: environmental strategies for costly regulation
  by John W. Maxwell
• Crafting strategies for global marketing in the new millenium
  by William L Shanklin
• The emerging role of India in international business - includes related article on India's cultural orientation
  by Raj. G Javalagi
• Strategic values: the corporate performance engine
  by Richard L. Osborne
• The editor's chair - comments on the continuing use of military metaphors in business management
  by Dennis W. Organ
• Following Canada's lead: preventing prosecution for environmental crimes
  by Nancy Kubasek
• Marketing as warfare: reassessing a dominant metaphor - questioning military metaphors' centrality in marketing parlance
  by Aric Rindfleisch
• Cleaning up after reengineering - if a complete overhaul of a corporation does not succeed, how can managers salvage the pieces
  by Eliezer Geisler