Business Horizons

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Articles in Nov-Dec, 1992 issue of Business Horizons

• Ethnicity in the service of motivation - Editorial
  by Robert Hershey
• The Marketing Revolution: A Radical Manifesto for Dominating the Marketplace. - book reviews
  by Dan Rutledge
• What is customer-driven marketing?
  by Earl Naumann
• The Essence of Leadership: Strategy, Innovation, and Decisiveness. - book reviews
  by Joseph C. Santora
• Japanese national culture as a basis for understanding Japanese business practices
  by John B. Ford
• The parable of the strategic scopes - different perspectives of the business environment
  by Shelley S. Gordon
• Fitting socially in Fortress Europe: understanding, reaching, and impressing Europeans
  by J.J. Boddewyn
• Entrepreneurial renewal - preventing professional burnout
  by Richard L. Osborne
• Alcohol abuse in the workplace: a managerial dilemma
  by Alan R. Sell
• Boosting plant performance with gainsharing
  by Woodruff Imberman
• Scrutiny on the Bounty: business rewards for crime tips - offering employees a reward for helping solve a crime
  by Gilbert Geis
• Sayonara, Uddevalla? - production methods of Volvo's Uddevalla plant in Sweden
  by Robert R. Rehder
• Volkswagen's American assembly plant: fahrvergnugen was not enough - international marketing
  by William Beaver
• Replacing the founder: exploding the myth of the entrepreneur's disease
  by George C. Rubenson