Business Horizons

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Articles in Nov-Dec, 1995 issue of Business Horizons

• People and their organizations: rethinking the assumptions
  by Marie A. McKendall
• Internationalization of American business programs: case study Ukraine
  by Larissa S. Kyj
• Scuttle Your Ships Before Advancing. - book reviews
  by Ma Guoping
• Argue with success - success can mask business weaknesses - Column
  by Jack Miller
• A corporation by any other name …? - naming or renaming a firm
  by Chiranjeev Kohli
• Managing in the age of the mass merchant - chain mega-stores wield power in the marketplace
  by Christopher Mark McDermott
• Learning to change - in business
  by Stanley F. Slater
• Success strategies for Russian-foreign joint ventures
  by Carl F. Fey
• Leading With Soul: An Uncommon Journey of Spirit. - book reviews
  by William Howe
• The legacy of leadership revisited - traits of successful executives
  by Karl O. Magnusen
• Forms of address and status leveling in organizations
  by David A. Morand
• Selling your service business
  by Betsy D Gelb
• Managing change in business: views from the ancient past
  by Cynthia K. Wagner
• Outsourcing in distribution: the growth in importance of transportation brokers - survey
  by James C. Johnson
• Bring Technology Home: Gender and Technology in a Changing Europe. - book reviews
  by Alfred Diamant