Worldwide business opportunities: U.S. promotions abroad - Department of Commerce-sponsored and certified trade exhibiitions - directory

Business America, May 20, 1991

USA National Pavilion at the Paris Air Show, June 13-23, 1991. The 39th Paris Air Show, the world's premier international aerospace trade show, is expected to attract a record number of exhibitors and trade visitors. The U.S. Department of Commerce invites all U.S. aerospace firms to participate in the USA National Pavilion at the Paris Air Show. This will be the 13th consecutive time since 1967 that the Commerce Department has organized and managed the nation's aerospace showcase at this prestigious event. Cooperating with the U.S. Department of Commerce in presenting the USA National Pavilion are 14 leading U.S. aerospace trade associations. In 1989, the USA National Pavilion registered more than 15,000 trade visitors from 91 countries, and 900 aerospace journalists from 41 countries. A record 145 exhibitors reported more than 12,400 trade leads and $1.3 billion in future sales. The 1989 USA National Pavilion was visited by buying delegations from Saudi Arabia, the Netherlands, Greece, China, Indonesia, India, Argentina, Australia, and the U.S.S.R. More delegations are expected in 1991. Special programs to attract visitors to company displays also will be held on a daily basis. The USA National Pavilion and the Paris Air Show offer a unique opportunity for U.S. aerospace firms to enter or expand their worldwide business. The Department of Commerce offers a complete exhibition and promotion program. For information on how your firm will benefit from participating in the USA National Pavilion contact David C. Bowie, Director--USA National Pavilion-Paris '91, Room 6877, U.S. Department of Commerce, Washington, D.C. 20230; tel. (202) 377-8228.

U.S. Trade Mission on Food Processing and Packaging Machinery, and Food and Processing Technology, to Mexico, Guatemala, and Panama, June 17-28, 1991. This event offers a unique opportunity to build or renew business contacts, and to examine firsthand three of the leading growth markets in our hemisphere. All are within a one-day flight from even northernmost U.S. states. Once within the region it is comparatively easy to conveniently service several nearby market centers. U.S. equipment and processes are widely used and respected throughout Mexico and Central America. Important renovations, upgrading, and developments are under way or planned in all three countries for the processing of both traditional and non-traditional foodstuffs and beverages for domestic and export markets. However, third-country competition is on the increase, so it behooves U.S. companies to protect their market shares and to look to the future by visibly demonstrating the high value they place upon the business of these neighboring nations, by offering the most appropriate products and technologies to their food processing industries. Eligible participants for this mission are builders of food processing and packaging machinery and equipment, process engineers, designers and consultants, and food processing companies with interests such as licensing, manufacture, or joint venture. Participation is limited to about 10 noncompetitive companies. Positions are available on a first-come, first-served basis. The trade mission will open in Panama City and travel on to Guatemala City and Mexico City, and end in Guadalajara. For details on the markets and the trade mission--its costs and the complete package of business services it includes--contact: Eugene F. Shaw, Industry Specialist, U.S. Department of Commerce, Office of Capital Goods, Room H2204, Washington, D.C. 20230; tel. (202) 377-3494, fax (202) 377-8304.

Far East Cosmetics and Toiletries IOGA Trade Mission to Korea and Taiwan, June 22-28, 1991. This Industry-Organized/Government Approved Trade Mission will stop in Seoul on June 22-24 and Taipei on June 26-28. In Korea and Taiwan, American-made cosmetics and toiletries are perceived as more prestigious and of higher quality than those produced locally. Consumers are demanding higher quality cosmetics and personal use items and are willing to pay for them. The Taiwanese cosmetics and toiletries import market grew 171 percent between 1986 and 1988. The market is expected to contineu to expand at a rate of between 15-20 percent through 1993. Korea has eased regulations that allow imports of toiletries and cosmetics. With a potential marketplace of 50 million people, Korea represents a vast untapped area for U.S. firms to get a foothold. For more information on participating in this mission, contact Robert L. Lapides, Director, World Access Corp., 15 Bemis Rd., P.O. Box 171, Wellesley Hills, Mass. 02181; tel. (617) 235-8095; fax (617) 235-7360.

Agroexpo-USA. Bogota, Colombia. July 11-21, 1991. Agroexpo--the most specialized agricultural fair in Latin America--runs every odd year at the secure and professionally operated Corferias Fair Grounds in Bogota. In 1989, 310 of the 710 exhibitors were foreign companies and a good percentage of the 285,000 visitors came from other Latin American countries. Agricultural sub-sectors have an excellent opportunity to promote sales of equipment, materials, technology, and livestock, as well as to establish or enhance commercial relations with representatives, distributors, and specialized buyers. Participants can also assess the southern hemisphere market and assay competition from other manufacturers while visiting Colombia--a basically agricultural country. Colombia is implementing its "Apertura" (economic opening), which favors U.S. exports. Cost for a stand is US$80 per square meter in the international (predecerated) covered area, and US$55 per square meter in the international outdoor area. Information on reserving space can be obtained from Mr. Hernando Restrepo, Corferias, Carrera 40 No. 22 C 67, Apartado Aereo (P.O. Box) 6843, fax (571) 268-8469, Bogota, D.E., Colombia, South America. Further information is also available from: Arthur Trezise, Commercial Counselor, and Larry Senger, Agricultural Attache, AmEmbassy Bogota, APO Miami 34038, fax (571) 288-5657/285-7945, tel. (571) 285-1300; and Mary Wiening, U.S. Department of Commerce, tel. (202) 377-4708.