International trade exhibitions: Commerce Department certified events - Export USA Foreign Buyer Program: Welcome U.S. Exhibitors and International Visitors

Business America, June 15, 1992

The following overseas trade shows have been certified as leading international trade events by the Commerce Department's Trade Fair Certification Program, which promotes selected privately organized trade shows, and encourages and assists private sector organizations in mounting international fairs. Commerce helps organizers of certified events with the promotion to foreign customers and assists each exhibitor with commercial contacts and business facilitation. Some of the events are open only to the trade. For information about the events listed here, contact the show organizer, the Commerce Department, or the U.S. Embassy nearest to the exhibition site.

U.S. Pavilion at the Farnborough International Airshow '92. Farnborough, England. Sept. 6-13, 1992. As one of the most important world aerospace events. Farnborough "92 will again serve as a predominant platform for the full spectrum of products and services offered by the world's aerospace and aviation industries. Military and civil aviation equipment. ,.erospace technology. and raw materials arc given equal prominence at this major event. U.S. firms interested in exhibiting at the U.S. pavilion at the Farnborough Airshow should contact: Hans Hollander, American Aerospace Industries, Inc., 550 Mamaroneck Ave.. Harrison. N.Y. 10528; Telephone (914) 698-9385, fax (914) 698-3979.

USA Pavilion at Geotech '92. Tokyo. Sept. 16-19, 1992. The USA Pavilion will focus buyer attention on the latest technology in U.S.-made tunneling and underground space development equipment and services. It will feature products and equipment to assist with underground space and network development, including infrastructure (transportation facilities, materials handling facilities, energy supply and related treatment facilities), living and industrial space (cultural/leisure facilities, information and communication facilities, commercial industrial facilities), environmental safety, and technology (soil research, measuring equipment, drilling technology, waterproofing and lining technology) and security technology. Geotech '92 will be the second biennial international underground space development and engineering exhibition and symposium. The first Geotech exhibition in 1990 attracted over 53,000 visitors worldwide. In 1991, Japan spent over $180 million on U.S. construction machinery, and $13 million on minin.g machinery. The demand for high-tech, leading edge U.S. products and services in underground space development is growing in Japan and the Southeast Asia/Pacific region. As the Channel Tunnel is to Europe, so are geo-related developments to all countries combatting problems of dense population with relatively limited land space. U.S. firms participating in Geotech '92 will be able to strategically position themselves in Japanese and Asian markets as new opportunities arise for underground construction and space development, In addition to U.S. Department of Commerce support, this event is endorsed by the Tokyo International Fair Commission. It has the full support of the Japanese Ministry of Construction, the Ministry of Transport, and the Ministry of International Trade and Industry. U.S. firms interested in exhibiting at Geotech '92, contact: Tom Kallman, Kallman Associates, 20 Harrison Ave., Waldwick, N.J. 07463-1709, tel. (201) 652-7070, fax (201) 652-3898.

U.S. Pavilion at USATECH'92. Monterrey, Mexico. Sept. 22-24, 1992. Mexico is the third largest import market for U.S. goods. The proposed North American Free Trade Agreement will increase Mexico's demand for U.S. exports, currently $28 billion, as well as U.S. market share, already at 70 percent. Mexico has undertaken significant import liberalization measures and tariff reductions for many products. The State of Nuevo Leon, of which Monterrey is the capital, is the second largest manufacturing center in Mexico. Montetrey, 115 miles from the U.S. border, is one of Mexico's principal producing centers of a wide variety of industrial and consumer goods. USATECH'92 Monterrey is the second of three USATECH events to be held throughout Mexico during 1992 and 1993. USATECH'92 Monterrey addresses the growing opportunity for American businesses in the following industry sectors: autos, petrochemicals, general industrial equipment, power/process controls, and environmental products and services. U.S. firms interested in exhibiting in USATECH'92 Monterrey should contact Jolanta Mazewski-Dryden, International Exhibitions, Inc., 1635 W. Alabama, Houston, Tex. 77006; tel. (713) 529-1616, fax (713) 529-0936.

PAP-FOR 92--The International Forestry, Cellulose, Paper, and Converting Exhibition. St. Petersburg, Russia. Sept. 22-26, 1992. PAP-FOR 92 is an international forestry and paper making/ converting exhibition and conference which covers the markets of Russia and other independent states of the former Soviet Union. The sponsors of PAP-FOP, include the Ministry of Industry of the Russian Federation, the St. Petersburg City Council of People's Deputies, and VNIIB (formerly VNPObumprom Research Institute). This event is a new exhibition created at the request of numerous international firms. The organizer, E.J. Krause & Associates, has previously organized eight successful exhibitions for the forestry, pulp, and paper industries in Tokyo and Beijing. The expansion of industries' rights, including the right to deal in the international markets, means an increased number of potential clients in this area. With the opening of new and additional markets, there is an increased need to acquire effective technologies to renovate and develop these industries. Exhibitor services will be provided at the event and include such support as on-site meetings arranged between company representatives and appropriate Russian end-users and purchasers; discussion rooms and support services, as well as conference rooms, for those companies with approved seminar topics; and on-site interpreters at exhibitors' expense. An extensive technical program will be organized, as well as five days of individual company seminar presentations. The following product categories will be featured: paper making, paper converting, paper products and forestry management (machinery and equipment supplies). Firms interested in exhibiting in the USA Pavilion should contact Steven Douglas, Group Exhibition Director, E.J. Krause and Associates, 7315 Wisconsin Ave., Suite 420 East, Bethesda, Md. 20814; tel. (301) 986-7800, fax (301) 986-4538.