International trade exhibitions

Business America, July 26, 1993

systems; front-end computers; and scanners and printers. Software: the full range of software for high-performance computing applications. U.S. firms seeking exhibit and event information are encouraged to contact the U.S. Pavilion organizer: Gerard V. Parker, President & CEO, Meridian Pacific Group, Inc., 116 East Blithedale Ave., Suite 2, Mill Valley, Calif. 94941; tel. (415) 381-2255, fax (415) 381-1451.

U.S. Pavilion at Pumps and Systems Asia '94. Singapore. July 20-24, 1994. Pumps and Systems Asia provides a venue in the Asian Pacific market for the latest industry technology and the most prestigious lineup of pumps and systems manufacturers in Commerce Department-Sponsored/Approved Promotions Abroad

Computer Networking and Telecommunications Equipment and Services Matchmaker Trade Delegation to Brussels and London. Sept. 19-24, 1993. This official U.S. trade delegation will "match" U.S. computer networking and telecommunications companies with potential representatives, distributors, and joint-venture or licensing partners in Belgium and the United Kingdom. In addition to individualized business appointments, participants will have an opportunity to attend the Telecommunications Industry Association conference to gain valuable insight into the EC networking and telecom markets. This Matchmaker is open to senior executives from 20 qualified U.S. companies. The participation fee is $2,400. Contact: Sherry Lewis-Khanna, Matchmaker Program, Room 2012, U.S. Department of Commerce, Washington, D.C. 20230; tel. (202) 482-0693, fax (202) 482-0178.

Consumer Goods and Housewares Matchmaker Trade Delegation to Singapore and Hong Kong. Sept. 20-24, 1993. This official delegation will "match" U.S. manufacturers of consumer goods and housewares products with potential representatives, distributors, and joint-venture or licensing partners. In addition to the traditional Matchmaker Trade Delegation, participating companies will be offered the opportunity to have their products exhibited in a model home promotion in Singapore. The model home promotion will take place in a leading retail center in Singapore and will showcase U.S. household consumer goods and U.S. food products. If your company is new-to-market or new-to-export and offers products of at least 51 percent U.S. content, take advantage of these Matchmaker benefits: an extensive promotion campaign in Singapore and Hong Kong to generate maximum market interest in your product; one-on-one business appointments with agents, distributors, and joint-venture or licensing partners; client screening ensured in advance by U.S. Embassy and Consulate Commercial Officers; a high-profile marketing opportunity as part of an official U.S. delegation; expert briefings on Singaporean and Hong Kong market requirements and business practices; logistics support and interpreter service; and market interest in your product ensured before you leave the United States. The Delegation will be open to senior executives from 20 qualified U.S. companies. The participation fee is $2,300 and includes identifying prospects for one-on-one business appointments, meeting space and equipment, and all logistical support and services detailed above. Contact: Stephan Kanlian, Project Manager, Room 2012, U.S. Department of Commerce, Washington, D.C. 20230; tel. (202) 482-1793, fax (202) 482-0178.

Seoul Instrument '93, Korea International Instrumentation Exhibition. Seoul, Korea. Sept. 21-25, 1993. This fair is open to firms seeking markets for laboratory and analytical instruments; engineering, scientific, and research instruments; physical, chemical, and pharmaceutical analysis instruments; computer-aided and computer-based analytical instruments; data processing equipment for laboratories; lasers; and process control instruments. Special exhibit areas will be set aside for U.S. exhibitors in the American pavilion. Participation allows opportunity for promotion, advertising, and direct mail programs, as well as on-site and post-show support. For further information, contact Frank D. Manzolillo, ITA, Room 1015, U.S. Department of Commerce, Washington, D.C. 20230, tel. (202) 482-2291, fax (202) 482-0975.

U.S. Pavilions at the Plovdiv and Bucharest Fall Fairs. Sept. 27-Oct. 3, and Oct. 11-17, 1993. These are the most important marketing events in southeastern Europe. Any company attempting to establish a presence in the region is strongly advised to join other exhibitors in the U.S. Pavilion at either, or both, of these shows. Both Bulgaria and Romania have shown remarkable stability in a region that is characterized by volatility. Each has embarked on ambitious reform programs whose elements include democracy, transition to market economies, and privatization of formerly state-owned industries. In the past few years, U.S. companies have used their booths at these fairs to: sign up dozens of agents and distributors to represent them in the Bulgarian and Romanian markets; seek out joint-venture partners and subsidiaries from the ranks of state-owned companies undergoing privatization; and earn many thousands of dollars in export sales. Best industry prospects for these events are in agriculture/food processing, energy/environment, telecommunications, electronics, and medical technology. Fees per booth are $3,700 for Plovdiv and $4,500 for Bucharest. Catalog space is available as well. For further information, call Jeremy Keller at (202) 482-4915.