Worldwide business opportunities - trade fair dates and places

Business America, Sept 25, 1989

IFSEC '90--International Fire and Security Exhibition and Conference, London, March 19-23, 1990. An extensive market promotion campaign will be conducted throughout Europe well in advance of this fair. The promotion campaign will use advertising, direct mail, and publicity to attract end-users of fire and security equipment, including key executives in business, industry, and government, procurement specialists and purchasing agents, fire and police chiefs, security directors, and more. The U.K. market presents American suppliers, manufacturers, and their representatives with an excellent opportunity to enhance profits by increasing existing market share. The U.K. market for safety and security equipment, systems, and related products amounted to an estimated $1.65 billion in 1988. U.K. domestic suppliers are able to meet about 58 percent of the local demand, creating an estimated one billion-dollar import market. IFSEC '90 will allow you to display a wide variety of products, services, and new equipment to an anticipated 30,000 visitors. Contact Howard Fleming, International Trade Specialist, Room H-1015, U.S. Department of Commerce, Washington, D.C. 20230; telephone (202) 377-5163.

Commerce Department Certified Events

The following overseas trade shows have been certified as leading international trade events by the Commerce Department's Trade Fair Certification Program. The Program, started in 1983, promotes selected privately organized trade shows. It encourages and assists private sector organizations in mounting international fairs. Commerce helps organizers of certified events with the promotion to foreign customers and assists each exhibitor with commercial contacts and business facilitation. Some of the events are open only to the trade. For information, attendees can contact the show organizer, the Commerce Department, or the nearest U.S. Embassy.

U.S. Pavilion in Packintec. Milan, Italy. Nov. 7-11, 1989. Products sought for inclusion in the U.S. Pavilion are: packaging and container fabricating machinery, and filling, capping, sealing, bagging, measuring, printing, decorating, sorting, and loading machinery. Concurrent with the exposition, there will be a meeting convened by Soviet authorities to discuss the possibilities of joint ventures with Italy and the United States in the packaging field. The certified organizer, Delia Associates, has long experience in the trade show business. It has been active in U.S. trade shows in Europe since 1965. The company's experience includes every aspect of trade show participation, including booth design, show planning assistance, construction, overall management, installation, and all aspects of organizing and managing booth facilities. The company also has extensive experience in the promotion field, including pre- and post-fair promotional activities. In certifying this event, the Commerce Department assures U.S. industry that the organizer is reliable and that the market has good potential for U.S. exports. Furthermore, the Commerce Department Commercial Office in Milan, Italy, will be present at the event. U.S. firms interested in participating in this event should contact: Michael Delia, P.O. Box 338, Whitehouse, N.J.; tel. (201) 534-9044. The U.S. Department of Commerce Trade Fair Certification staff person to contact for this event is: Frederica Wheeler, U.S. Department of Commerce, Room 2114, Washington, D.C. 20230; tel. (202) 377-2525.