Teaming Up for the 90's: A Guide to International Joint Ventures and Strategic Alliances. - book reviews

Business America, Jan 14, 1991

Teaming Up for the 90's: A Guide to International Joint Ventures and Strategic Alliances. Written by Timothy M. Collins & Thomas L. Doorley. Published by Business One Irwin, Homewood, Ill. 1991. 338 pp. $42.50.

This book touts itself as the first experience-based book to address the benefits of joint ventures and strategic alliances. Drawing upon thousands of hours of research and analysis conducted by Deloitte and Touche worldwide, the authors construct approaches for organizing multinational joint ventures or strategic alliances. The reader can examine successfully implemented examples of joint ventures and strategic alliances set up by companies such as General Motors, Monsanto, and Goldstar.

The book begins with a chapter entitled "Winning in a Global Economy" and continues with sections on the role of partnership in strategic development, partnership management, pre-competitive collaborative research and development, the role of corporate venturing, the partial merger phenomenon, and the global dimensions of strategic partnerships. The book closes with a discussion of the new opportunities and old problems posed by the issue of perestroika.

In the end, the authors hope to provide firms with a clear plan for selecting the best options and making the most profitable decisions.

Write: Publicity Department, Business One Irwin, 1818 Ridge Road, Homewood, Ill. 60430.