GM=godly/good marketing

Christian Century, Nov 6, 2002

GM=GODLY/GOOD MARKETING: General Motors is defending its decision to sponsor a 16-city, contemporary Christian music (CCM) concert tour, despite opposition from some Jewish and other religious leaders. GM says that the company has sponsored gospel, country and jazz tours and that this tour is an extension of that kind of sponsorship.

One difference, though, is that evangelical preacher Max Lucado will be preaching at these concerts--apparently aimed at the 20 million people who, according to figures from the Christian Music Trade Association in Nashville, purchase CCM. However, as Martin Marty said in Sightings (October 28), the world of commerce isn't subject to the same First Amendment strictures as government-sponsored institutions and events. "GM has a perfect right to do this.... It's all legal."