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A time for family: "tis the season for renewing, reuniting and refocusing

Ebony, Dec, 2004

THE holiday season--the joyful, fun-filled, food-filled days of celebrating from Thanksgiving through Christmas, Kwanzaa and the Martin Luther King Jr. Holiday--is a time for celebration, sharing, family, cleansing, renewal, reuniting and refocusing.

It's a time for being your best, whether at home, going out with friends or family or even maintaining or improving your health and your family's health.

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The holiday season is also about looking good and feeling better without the stress that sometimes permeates the season. Comfort foods are a big part of the holiday experience, and so are consumer products that make our lives more comfortable. Procter & Gamble products like Tide, Bounce[R], Bounty and Downy[R] have a long history of touching our lives and making life just a little bit better. These products can help you have a rich, wonderful and comfortable holiday season. The holiday period has always been a special time for African-American families.

In fact, as a number of historians have pointed out, the link between this holiday season and the Black family predates emancipation and even slavery. Whatever the problems or situations, almost all African-American families have understood that the holidays are a time of reunion for the whole family.

Holidays are an important and amazing time for family and friends to get together, so it's time for your home to look its best. Remember that spills, overturned glasses, dirty dishes and linens are as common this season as Christmas carols.

The holidays are about bringing families closer together. Tide is about keeping the family's clothes clean and fresh during the holidays.

A new product, Tide with a Touch of Downy, is an irresistible combination of Tide clean and a touch of Downy softness and freshness. Tide with a Touch of Downy is the perfect solution to keeping clothes clean, soft and fresh during the holidays when excited children and family members are eating those delicious and sometimes messy but tasty holiday meals.

Scents play a major role in our holidays. As adults, we remember and relive the smell of pine trees, turkeys roasting and cakes baking.

Procter & Gamble underlines this aspect of the season with a number of scent-enhanced products. Products like Downy[R], which stands for inviting family care, and Downy Simple Pleasures[TM], a brand that stands for warmth and comfort, provide attractive scents for your laundry during the holidays. Close moments with family and friends can be enhanced when you have Downy[R] or Downy Simple Pleasures[TM] on your clothes. Bounce[R] has brought great freshness to your laundry for over 30 years, and now Bounce Spring Awakening[TM] gives your laundry invigorating freshness, providing bold scent experiences that will get you noticed. Bounce Spring Awakening[TM] invigorates the senses with fresh scents of the spring outdoors.

Another holiday essential is the bath tissue Charmin[R] Scents "Wildflower Fresh," which helps keep your bathroom smelling fresh. The scent is on the tube, not the tissue. Who would have thought that a bath tissue could make you feel good?

In this time of togetherness, opening your home is perhaps the biggest and most precious gift that you can give. Just by opening your door and sharing food, gifts, and greetings, you and your guests celebrate one another and holidays past and future.

From this standpoint, the ingathering of family should lead to an ingathering that links family to family, group to group, community to community, bringing joy to the world and to all men, all women, and all children.

Stock up on new and essential products and follow the list of holiday tips on page 48 to make this a season of rededication and renewal.

HOLIDAY TIPS

1 Plan your gatherings and outings. Assign tasks, and communicate. This is the season to communicate, and good communication, like everything else, starts at home.

2 Clean up and clean out. Start with a clean kitchen. Throw out all spoiled foods and beverages. Clean, disinfect and wipe down every surface, particularly refrigerators and surfaces used to prepare food. Stock up on food, beverages, and make sure you have enough Bounty on hand to take care of the inevitable spills and messes. Whether you want to clean up hot chocolate, sticky candy cane residue, cookie batter or frosting, and whether it's a big job or a small job, Bounty--with holiday prints--is the best choice for you. With Bounty, big spills are not a big deal. Your whole family can count on Bounty.

3 Make this holiday a family affair. Involve every family member, from the youngest to the oldest. Give everybody a task. Make it a rule in your house that everybody is expected to share in the joy--and in the work that leads to joy.

4 Make sure your home and your family reflect the family tradition during this holiday season. Everyone wants to look and feel their best during the holidays when family and friends gather. Tide with a Touch of Downy is the perfect solution for cleaning clothes and making sure you and your family arrive at every gathering looking your best. Use Downy Simple Pleasures[TM] on your clothes, tablecloths, aprons, guest towels and all other washable fabrics to create a warm, inviting holiday experience for your family and guests. Downy Simple Pleasures[TM] is made with essential oils to give your family a mood-enhancing, naturally-inspired scent experience.

A time for family: "tis the season for renewing, reuniting and refocusing

Ebony, Dec, 2004

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