Perspectives: partnerships provide mutual benefits: through equitable relationships, the association and the field can prove worthwhile

Parks & Recreation, April, 2006 by Ron Lehman

Increasingly, partnerships will replace sponsorships as a preferred approach to expanding horizons and achieving mission-driven goals. A partnership culture is one of mutual benefit and creative collaboration--early trends indicate that public, private and non-profit sectors are dedicating greater focus to this area inside and outside of organizational functions.

This trend is also expanding to state associations and local agencies that are engaging in greater benefits-based partnership initiatives. We are on to something at NRPA and even though shifting cultural norms isn't easy, the notion that parks and recreation can be a nexus for partnering potential is at its earliest stages.

NRPA's National Partnership department, along with the Public Policy department has, through the years, developed coalitions with national groups that have helped our association gain national exposure.

These programs are perfect examples of how NRPA is providing leadership around the country for the field of parks and recreation. They also demonstrate the ever-growing influence of this association with national entities that are "brand names" for the services they provide.

According to Director of National Partnerships Kathy Spangler, NRPA's national partnership agenda is based upon relationships that are mutually beneficial. We build equitable relationships with the goal to improve professional practice and advance the field of parks and recreation through citizen involvement.

* First, we have a commitment to research-based initiatives so NRPA can build credibility about the benefits of parks and recreation.

* Second, we focus on program/facility enhancements that add value.

* Third, we strive to build public awareness and visibility by making park and recreation agencies heroes in their own communities while building national recognition for the field.

* Fourth, we seek to engage and leverage our partnerships to expand our advocacy efforts to achieve greater sustainability for parks and recreation.

Rich Dolesh, NRPA director of Public Policy, agrees that partnerships produce the best results in the advocacy arena. Groups like the United States Tennis Association, the American Hiking Society, International Mountain Bicycling Association and Outdoor Industries Association have been proven partners with like-minded advocacy goals.

This strategic approach has begun to pay sizeable dividends for NRPA and the field. In a world of limited resources, well-conceived partnerships strengthen the capacity to grow and achieve.

Please take advantage of the many partnership opportunities that will improve your facilities, expand your programs, or contribute to a healthier lifestyle for your users at the local, regional, state and national level. Only through collaboration can we prove that NRPA and parks and recreation are worthwhile for all.

Ron Lehman

NRPA Chair of the Board