Top ten lists to jazz up your aquatics

Parks & Recreation, Feb, 1996 by Cheryll A. Peterson, Nancy Weiman

PARTNERSHIPS

Partnerships with outside agencies and community groups enable aquatic programmers to maximize staff and financial resources. Programming opportunities borne from a successful partnership are unlimited. Do not forget that aquatics professionals are not the only experts, and that professionals in other areas of expertise can help us realize our potential.

10. Fitness/Health Clubs The local gym or health club may be willing to cosponsor your lifeguard competition. Shared facilities and staff make this type of event run more smoothly. Consider an exchange of members, where your facilities are available for their members to use, and vice versa.

9. Local Health Agencies Your state department of health can be an excellent resource for cooperative programming. They may be interested in conducting a pool operators' course at your facility.

8. Community/Neighborhood Association Team up to cosponsor special events for area residents. These groups can be the best advocates for your program.

7. Local Hospitals Health fairs, lectures on health-related topics and cancer screenings are just some programs that can result from this type of partnership.

6. Volunteer Groups/Service Clubs These organizations are always looking for ways to be involved in the community. Enlist their support in a special event. Groups such as the Kiwanis and Jaycees are a good place to start.

5. YMCA/YWCA By pooling your resources with agencies of this type you can expand the scope of the community services you provide.

4. Private Foundations These resources may have grant money available for recreation and aquatic programming.

3. American Red Cross Many aquatic facilities currently partner with this agency. Besides training classes, they may help you with resources such as training materials and instructors.

2. School Districts Partnering with the local school district may expand your facilities and programs. A school without access to a pool may be interested in recruiting teams to offer an aquatic portion to their existing physical education program.

1. Local Police and Fire Departments Begin by holding their training programs for new recruits and then team up for drowning prevention programs. The Aqua Dudes from the Phoenix Fire Department has experienced great success with their drowning prevention program.

SPECIAL EVENTS

Large or small, special events can complement any existing aquatic program. Events for a specific age group, or for the whole famIly, will help increase attendance and revenue. Be creative in your planning. Combining a sound marketing plan with a spectacular kick off event will set the stage for an exceptional event

10. Cancer Screening Conduct skin cancer screening for the customers at the neighborhood aquatic center.

9. Scuba Poker Local scuba clubs conduct under water poker games. This event can also include other under water games such as monopoly. By adding prizes, an event becomes more attractive for all participants.

8. Summer Splash Give a pool party for all ages, or target a specific group. It can be held early evening or late night. Include door prizes and live radio remote.

7. Water Polo Incorporate inner tubes to make this a fun game for individuals of all swimming abilities.

6. Under Water Easter Egg Hunt The participants in this event can be grouped by age or swimming ability. Sink treasures in plastic eggs and have the kids retrieve them.

5. Fishing Derby Rather than draining the pool at the end of the season, try converting it into a fishing pond. Special water treatment is required for this event. Be sure to enlist the assistance of the State Fish and Game Commission.

4. Lifeguard Competition Local or regional competitions bring lifeguards together to test their skills and knowledge. Corporate sponsorships can help make these events affordable.

3. Teeny, Weeny Bikini Contest and Trunk Twist Contest This is designed for preschool children. Besides the contest, add games and activities. Be sure to actively involve the parents.

2. Beach Parties/Hawaiian Luau These events can be designed for individuals of all ages. Incorporate food, music, decorations and contests. Draw upon the creative energies of your staff.

1. Flick and Float/Dive in Movies Participants bring rafts and view a movie while floating in the pool. Staffing is critical for a safe and enjoyable event. Consider adding scuba divers to help monitor the water under the rafts.

FITNESS PROGRAMS

Aquatic-based fitness programs are booming. They are a great draw for individuals who are just starting to exercise as well as for those fitness buffs looking for a new challenge. These programs can accommodate many participants resulting in an increase in revenue. Certification programs for instructors are available with several national certifying organizations.

10. Water Walking Includes different ways of walking in the water to work various muscle groups and provide a balanced workout.

9. Aquatic Interval Training This extremely intensive form of aquatic training is geared towards the well-conditioned, advanced exercise participant.