Business Services Industry
Trade-Show Giveaways
Nation's Business, Oct, 1998 by Thomas Love
Is it worthwhile to have giveaways or premiums at your trade-show booth?
It is, according to Allen Konopacki, president of the Incomm Research Center, a Chicago-based organization that conducts trade-show training for companies nationwide.
A survey this year of attendees of several business- and industrial-oriented trade shows found that 52 percent are likely to stop at an exhibit with giveaways, 20 percent are likely to remember the booths that have giveaways, and 25 percent believe that giveaways are nice but not necessary
Only 3 percent said exhibitors should not use giveaways.
Additional information on how to shine at a trade show is available on the Incomm Research Center's Internet site, www.trodeshowresearch.com.
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