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Making Your Mark Through Branding
Nation's Business, Oct, 1998 by Dale D. Buss
More companies are using branding, or relating a consistent impression of what the products and directions of companies are, as a marketing tool. The impression is meant to be lasting and can build customer loyalty. Ways to build a brand are described.
COPYRIGHT 1998 U.S. Chamber of Commerce
COPYRIGHT 2008 Gale, Cengage Learning
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